✦ Sydney creator · UGC · Social Media · Brand Collabs
Helping Fashion, Beauty and Lifestyle brands connect with women who love style, self-care and intentional living.
I’m Rha, founder of Road To Fashion. I create relatable, visually engaging content that inspires women to explore new products, embrace personal style and elevate everyday living through authentic storytelling, aesthetic visuals and engaging social-first content.
Brands I’ve had the pleasure of working with
Partnered with brands across fashion, beauty, fragrance, home décor, technology, food and lifestyle to create engaging content that built awareness, strengthened trust and drove meaningful audience engagement.
✦ WHO I AM
Behind Road to Fashion
What began as a love for fashion, beauty and discovering products worth sharing quickly became something much bigger.
Road To Fashion is a space where fashion, beauty, home décor, technology and everyday lifestyle come together through authentic storytelling and genuine recommendations.
Today, I partner with brands to create content that feels natural, relatable and engaging - helping products become part of real-life moments that audiences connect with and remember.
Whether I’m sharing a new beauty favourite, styling an outfit, reviewing a product or documenting everyday life, my goal is simple: create content people genuinely enjoy watching, saving and sharing.
My content focuses on:
✦ WHAT I DO
Why should you partner with Road To Fashion
Authentic Content
Content that feels natural rather than overly promotional.
High-Quality Visuals
Professionally shot imagery and videos designed with Sony A7iv, Insta 360 camera and iPhone 17 Pro max.
Trend-Aware Creativity
Content built around current social trends and audience behaviour.
Multi-Platform Distribution
Content suitable for Instagram, YouTube, TikTok, Pinterest and websites.
Fast Turnaround
Reliable communication, support, and efficient delivery.
Long-Term Partnerships
Focused on building meaningful relationships with brands.
Editorial
Lifestyle
Campaign
Portrait
Brand
Styling
Visual Story
✦ SELECTED WORK
Content Brands Actually Use.
- All
- Beauty
- Fashion
- Fragrance
- Lifestyle & Home
- Personal Wellness
✦ TRANSPARENT PRICING
Ways We Can Collaborate
✦ TRANSPARENT PRICING
Starter Package
Perfect for product launches and gifted collaborations.
Includes:
✦ TRANSPARENT PRICING
Growth Package
Designed for brands looking to increase visibility and engagement.
Includes:
✦ TRANSPARENT PRICING
Signature Partnership
A fully customised campaign tailored to your brand goals.
Includes:
Do you have set rates?
Every collaboration is unique. Pricing varies depending on deliverables, usage rights, exclusivity requirements, and campaign objectives. Please get in touch for a customised quote or request my media kit.
This approach feels much more premium and leaves room for negotiation as your influence and portfolio grow.
✦ TESTIMONIALS
What Brands say About me
✦ MEDIA KIT
Looking For My Media Kit?
Download audience demographics, content examples, rates and collaboration opportunities.
✦ FAQ FOR BRANDS
Frequently Asked Questions
I collaborate with fashion, beauty, fragrance, lifestyle, wellness and home décor brands that align with my audience and values.
I consider gifted partnerships where the product is relevant to my audience and content style.
Absolutely. Paid collaborations are available for dedicated content creation, campaigns, product launches and long-term partnerships.
I create Instagram Reels, TikTok videos, static photography, carousel posts, product reviews, unboxings, GRWM videos and UGC content.
Yes. Usage rights can be included as part of a collaboration package.
Most projects are delivered within 7–14 business days depending on campaign requirements.
✦ READY TO COLLABORATE?
Let’s Create Something Beautiful Together
Whether you’re launching a new collection, introducing a signature fragrance or building awareness for your brand, I’d love to explore how we can create content that resonates with your audience.