✦ Sydney creator · UGC · Social Media · Brand Collabs

Helping Fashion, Beauty and Lifestyle brands connect with women who love style, self-care and intentional living.

I’m Rha, founder of Road To Fashion. I create relatable, visually engaging content that inspires women to explore new products, embrace personal style and elevate everyday living through authentic storytelling, aesthetic visuals and engaging social-first content.

  • Brand Partnerships
  • UGC Campaigns
  • Product Reviews
  • Sponsored Content
  • Event Collaborations
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Brands I’ve had the pleasure of working with

Partnered with brands across fashion, beauty, fragrance, home décor, technology, food and lifestyle to create engaging content that built awareness, strengthened trust and drove meaningful audience engagement.

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✦ WHO I AM

Behind Road to Fashion

What began as a love for fashion, beauty and discovering products worth sharing quickly became something much bigger.

Road To Fashion is a space where fashion, beauty, home décor, technology and everyday lifestyle come together through authentic storytelling and genuine recommendations.

Today, I partner with brands to create content that feels natural, relatable and engaging - helping products become part of real-life moments that audiences connect with and remember.

Whether I’m sharing a new beauty favourite, styling an outfit, reviewing a product or documenting everyday life, my goal is simple: create content people genuinely enjoy watching, saving and sharing.

My content focuses on:

  • Fashion
  • Beauty
  • Fragrance
  • Lifestyle
  • Home Décor
  • Beauty & personal wellness
  • Food

✦ WHAT I DO

Why should you partner with
Road To Fashion

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Authentic Content

Content that feels natural rather than overly promotional.

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High-Quality Visuals

Professionally shot imagery and videos designed with Sony A7iv, Insta 360 camera and iPhone 17 Pro max.

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Trend-Aware Creativity

Content built around current social trends and audience behaviour.

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Multi-Platform Distribution

Content suitable for Instagram, YouTube, TikTok, Pinterest and websites.

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Fast Turnaround

Reliable communication, support, and efficient delivery.

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Long-Term Partnerships

Focused on building meaningful relationships with brands.

✦ SELECTED WORK

Content Brands Actually Use.

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  • All
  • Beauty
  • Fashion
  • Fragrance
  • Lifestyle & Home
  • Personal Wellness
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✦ WHAT I DO

Why we can Collaborate

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UGC Content

Short-form videos and photography created specifically for your brand’s marketing channels.

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Sponsored Content

Dedicated social media content featuring your products.

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Product Reviews

Honest and engaging product reviews.

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Brand Ambassadorships

Long-term collaborations designed to build awareness and trust.

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Event Coverage

Launch events, pop-ups and brand experiences.

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Creative Campaigns

Custom content concepts tailored to your goals.

Content Designed to
Create Impact

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Monthly Reach

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Average Engagement

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Videos Created

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Brand Collaborations

✦ TRANSPARENT PRICING

Ways We Can Collaborate

✦ TRANSPARENT PRICING

Starter Package

Perfect for product launches and gifted collaborations.

Includes:

  • 1 UGC Video
  • 5 Edited Photos
  • Product Feature

✦ TRANSPARENT PRICING

Growth Package

Designed for brands looking to increase visibility and engagement.

Includes:

  • 2 UGC Videos
  • 10 Edited Photos
  • Story Content
  • Usage Rights

✦ TRANSPARENT PRICING

Signature Partnership

A fully customised campaign tailored to your brand goals.

Includes:

  • Multiple Content Deliverables
  • Cross-Platform Content
  • Campaign Strategy
  • Extended Usage Rights
Do you have set rates?

Every collaboration is unique. Pricing varies depending on deliverables, usage rights, exclusivity requirements, and campaign objectives. Please get in touch for a customised quote or request my media kit.
This approach feels much more premium and leaves room for negotiation as your influence and portfolio grow.

✦ TESTIMONIALS

What Brands say
About me

✦ FREE RESOURCES

Style Guides Worth Saving

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30-Day Glow-Up Challenge

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50 Perfume Layering Combinations

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75 Outfit Formulas Every Stylish Woman Should Know

MEDIA KIT

Looking For My
Media Kit?

Download audience demographics, content examples, rates and collaboration opportunities.

  • Age demographics
  • Gender split
  • Location
  • Monthly reach
  • Social links
  • Previous collaborations
  • Content packages
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✦ FAQ FOR BRANDS

Frequently Asked Questions

What types of brands do you work with?

I collaborate with fashion, beauty, fragrance, lifestyle, wellness and home décor brands that align with my audience and values.

Do you accept gifted collaborations?

I consider gifted partnerships where the product is relevant to my audience and content style.

Do you offer paid partnerships?

Absolutely. Paid collaborations are available for dedicated content creation, campaigns, product launches and long-term partnerships.

What content formats do you create?

I create Instagram Reels, TikTok videos, static photography, carousel posts, product reviews, unboxings, GRWM videos and UGC content.

Can brands use your content in paid advertising?

Yes. Usage rights can be included as part of a collaboration package.

How quickly can content be delivered?

Most projects are delivered within 7–14 business days depending on campaign requirements.

READY TO COLLABORATE?

Let’s Create Something
Beautiful Together

Whether you’re launching a new collection, introducing a signature fragrance or building awareness for your brand, I’d love to explore how we can create content that resonates with your audience.

Let's work